{ "item_title" : "How to Beat the Hell out of your Competition", "item_author" : [" M. a. Sharrieff "], "item_description" : "Competition playing rough? It's time to fight back Doing business in today's environment can be an all out battle royaleBut you don't have to be the one laying in the dust.Don't read this book unless: You are an entrepreneur competing against bigger or more established brands, You are a business owner trying to get an edge in a competative market, You are a manager or supervisor who needs to leverage your existing assests to increase performance and productivity, You need a marketing advantage but can't afford to put one more dollar into your marketing budget.Here's the problem: You can't out spend the big boys of your industry, but you can out think them Get the inside track on real, pratical, action oriented strategies (not just theories), that you can implement in your business right away. These strategies will provide you with the means to level the playing field and hold your own with competitors of any size without killing your budget.Here's what you'll learn: How to use customer service as a marketing tool, Using customer sevice to obtain priceless market research info, How to use customer service to set yourself apart from your competition, How to manage your customer service assets through your corporate culture, How to easily build lifetime customer value, How to use customer service to generate new sales and turn your customers into your marketing force, And a whole lot more And, this ain't your typical How-to business book: With over 20 years of practical experience in marketing, customer service and business development, having both an MBA and a Master of Management, and a wealth of insight into the psychology of the established business brand, Sharrieff wastes no time in delivering the typical dried out theoretical mantra.Instead, get what you need to kick your business into high gear with no sugar coating, no nonsense, and no BS Sharrieff gets straight to the point and gives you exactly what you need to know about: What your business needs to compete against more established, better funded brands, How to get it by implementing practical, low cost customer service strategies, And exactly what successful implementation will mean for you and your business Get your right now Don't miss out on this priceless resource. After all, it's not the size of the fighter, but whether he's got the skills to beat the hell outta the other guy.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/49/030/097/149030097X_b.jpg", "price_data" : { "retail_price" : "12.98", "online_price" : "12.98", "our_price" : "12.98", "club_price" : "12.98", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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