{ "item_title" : "How to Change Minds", "item_author" : [" "], "item_description" : "Persuade, Don't Push!Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles's wise advice—illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories—will help you ensure that changing someone's mind is never an act of coercion but rather one of caring and compassion.", "item_img_path" : "https://covers1.booksamillion.com/covers/audiobook/56/78/9781469087856_CD048290_b.jpg", "price_data" : { "retail_price" : "27.98", "our_price" : "27.98", "club_price" : "27.98", "savings_amt" : "0.00", "savings_pct" : "0", "discount_pct" : "10", "club_savings_amt" : "0.00" } }

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