{ "item_title" : "How to Start a Business", "item_author" : [" Bell Benton", "Mark Schmitt "], "item_description" : "In today's economic environment, it is necessary to develop a business plan before we go into business. The development of a comprehensive business plan should allow one to recognize if this business concept or idea has a potential to succeed.The single purpose of this book is to move the ideas from your head to paper to allow you to organize and plan in an orderly, concise, and straightforward manner. There are many things to think about when starting a business. Inside, you will find resource links, helpful hints, and easy to follow step-by-step guidelines to help you move from the conceptual stage to starting a business. Many people call a business plan a road map to success. We simply call these instructions to start a business.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/46/368/186/1463681860_b.jpg", "price_data" : { "retail_price" : "19.95", "online_price" : "19.95", "our_price" : "19.95", "club_price" : "19.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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