{ "item_title" : "How To Start A Business", "item_author" : [" Bell Benton", "Mark Schmitt "], "item_description" : "In today's economic environment, it is necessary to develop a business plan before we go into business. The development of a comprehensive business plan should allow one to recognize if this business concept or idea has a potential to succeed. The single purpose of this book is to move the ideas from your head to paper to allow you to organize and plan in an orderly, concise, and straight forward manner. There are many things to think about when starting a business. Inside, you will find resource links, helpful hints, and easy to follow step-by-step guidelines to help you move from the conceptual stage to starting a business. Many people call a business plan a road-map to success. We simply call these instructions to start a business. We have all heard the old saying, If you fail to plan, you can plan to fail. Lack of planning is one of the major reasons for business failures. Preparation and planning is essential to mitigate the risks of starting a business. In addition to providing a business plan outline you will be receiving links to licensing agencies, a business check list to starting a business, marketing information, financial ratios, and numerous templates for financial forms.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/46/370/848/1463708483_b.jpg", "price_data" : { "retail_price" : "39.95", "online_price" : "39.95", "our_price" : "39.95", "club_price" : "39.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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