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Imaging in Advertising|Fern L. Johnson

Imaging in Advertising : Verbal and Visual Codes of Commerce

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Overview

Through a series of case studies, Fern L. Johnson examines how verbal and visual images produce meaning, exploring advertisements for cigarettes, alcohol, and cosmetics.

This item is Non-Returnable

Details

  • ISBN-13: 9780415978828
  • ISBN-10: 0415978823
  • Publisher: Routledge
  • Publish Date: December 2007
  • Dimensions: 9.1 x 6 x 0.7 inches
  • Shipping Weight: 0.95 pounds
  • Page Count: 272

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