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Imaging in Advertising : Verbal and Visual Codes of Commerce
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Overview
Through a series of case studies, Fern L. Johnson examines how verbal and visual images produce meaning, exploring advertisements for cigarettes, alcohol, and cosmetics.
This item is Non-Returnable
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Details
- ISBN-13: 9780415978828
- ISBN-10: 0415978823
- Publisher: Routledge
- Publish Date: December 2007
- Dimensions: 9.1 x 6 x 0.7 inches
- Shipping Weight: 0.95 pounds
- Page Count: 272
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