{ "item_title" : "Advertising as Communication", "item_author" : [" Gillian Dyer "], "item_description" : "As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/41/502/781/0415027810_b.jpg", "price_data" : { "retail_price" : "57.99", "online_price" : "57.99", "our_price" : "57.99", "club_price" : "57.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details