{ "item_title" : "The Indispensable Guide to Copywriting", "item_author" : [" Helen Bolam "], "item_description" : "Copywriting is all about influencing people and changing the way they think. Read all of the essential steps to copywriting from understanding the product, readers, and benefits, to closing the sale in this clear and effective guide. Inside you'll discover how to: Organise Your CopyCopywriting, What's It All About?Understanding the Product You're Writing AboutRecognising Your ReaderWriting the BriefCompose Your CopyHow to Write Headlines that SellHow to Assemble Your CopyCall to ActionDevelop Your CopyBe InnovativeHow to Get Your Ideas Flowing AgainHow to Captivate Your ReaderHow to Polish Your CopyMastering the Art of PersuasionHow to Use Psychology to Engage, Influence and SellHow to Hit the Right ToneToolsTools and Resources to Make Your Life SimplerAfterword The Indispensable Guide to Copywriting will help you write headlines that sell, be more innovative with your copy, get your ideas flowing again when the well dries up and help captivate your reader. Grab your copy today!", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/857/240/9798572400052_b.jpg", "price_data" : { "retail_price" : "12.99", "online_price" : "12.99", "our_price" : "12.99", "club_price" : "12.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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