{ "item_title" : "Influence Decoded", "item_author" : [" Craig Beck "], "item_description" : "You have explained it a hundred times. Clearly, then slowly, then through gritted teeth. And still they will not budge. Here is what nobody tells you. Being right is the most expensive habit you own. Every time you win the argument, you lose the person. We are raised to believe people run on logic, that the strongest case wins and the facts speak for themselves. They do not. Beneath every partner, boss and stranger sits one quiet, starving hunger. The need to feel important. Miss it, and you push people away. Feed it, and they will follow you almost anywhere. In Influence Decoded, bestselling author Craig Beck strips persuasion back to the psychology that moves people. No scripts. No tricks. No manipulation. Just the real mechanics of human behaviour, the limiting beliefs and mindset that keep you unheard, and the emotional intelligence that turns a flat no into a willing yes. You will discover why criticism cements the habit you are trying to break, how to make another person defend your idea as if it were their own, and what to say in the silence everyone else rushes to fill. This is self-help with teeth. Honest, practical, and built for lasting personal growth in your work, your relationships, and the way you walk into any room. Most people talk all their lives and never understand why no one listens. You are about to. The only question left is how much the old way has already cost you, and how different everything looks the day you finally set it down.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/818/399/9798183991208_b.jpg", "price_data" : { "retail_price" : "19.99", "online_price" : "19.99", "our_price" : "19.99", "club_price" : "19.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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