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The Influence of Values on Consumer Behaviour|Erik Kostelijk

The Influence of Values on Consumer Behaviour : The value compass

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Overview

This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.

This item is Non-Returnable

Details

  • ISBN-13: 9781138489554
  • ISBN-10: 1138489557
  • Publisher: Routledge
  • Publish Date: January 2018
  • Dimensions: 9.21 x 6.14 x 0.51 inches
  • Shipping Weight: 0.75 pounds
  • Page Count: 240

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