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"item_title" : "The Influence of Values on Consumer Behaviour",
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The Influence of Values on Consumer Behaviour : The value compass
Other Available Formats
Overview
This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.
This item is Non-Returnable
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Details
- ISBN-13: 9781138676473
- ISBN-10: 1138676470
- Publisher: Routledge
- Publish Date: August 2016
- Dimensions: 9.2 x 6.2 x 0.7 inches
- Shipping Weight: 1.05 pounds
- Page Count: 240
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