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"item_title" : "Innovation and Internationalisation",
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Innovation and Internationalisation : Successful SMEs' Ventures into China
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Overview
This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.
This item is Non-Returnable
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Details
- ISBN-13: 9780367375607
- ISBN-10: 0367375605
- Publisher: Routledge
- Publish Date: December 2019
- Dimensions: 9.21 x 6.14 x 0.5 inches
- Shipping Weight: 0.74 pounds
- Page Count: 224
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