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{
"item_title" : "Innovation and Internationalisation",
"item_author" : [" Stuart Orr", "Jane Menzies", "Connie Zheng "],
"item_description" : "This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.",
"item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/13/863/895/1138638951_b.jpg",
"price_data" : {
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Innovation and Internationalisation : Successful SMEs' Ventures into China
Other Available Formats
Overview
This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.
This item is Non-Returnable
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Details
- ISBN-13: 9781138638952
- ISBN-10: 1138638951
- Publisher: Routledge
- Publish Date: December 2017
- Dimensions: 9.3 x 6.3 x 0.8 inches
- Shipping Weight: 1.19 pounds
- Page Count: 224
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