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Innovations and Institutions : An Institutional Perspective on the Innovative Efforts of Banks and Insurance Companies
by Patrick Vermeulen and Jorg Raab
Overview
Using institutional theory to explain innovation and merging academic and critical analysis with practical recommendations, this book provides a full and rich account of how new products are brought to market; both the successes and failures.
This item is Non-Returnable
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Details
- ISBN-13: 9780415390736
- ISBN-10: 0415390737
- Publisher: Routledge
- Publish Date: March 2007
- Dimensions: 9.25 x 6.38 x 0.63 inches
- Shipping Weight: 0.92 pounds
- Page Count: 192
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