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Innovations and Institutions|Patrick Vermeulen

Innovations and Institutions : An Institutional Perspective on the Innovative Efforts of Banks and Insurance Companies

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Overview

Using institutional theory to explain innovation and merging academic and critical analysis with practical recommendations, this book provides a full and rich account of how new products are brought to market; both the successes and failures.

This item is Non-Returnable

Details

  • ISBN-13: 9780415390736
  • ISBN-10: 0415390737
  • Publisher: Routledge
  • Publish Date: March 2007
  • Dimensions: 9.25 x 6.38 x 0.63 inches
  • Shipping Weight: 0.92 pounds
  • Page Count: 192

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