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"item_description" : "This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.",
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Intellectual Property Rights Management : Rookies, Dealers and Strategists
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Overview
This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.
This item is Non-Returnable
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Details
- ISBN-13: 9781137469526
- ISBN-10: 1137469528
- Publisher: Palgrave MacMillan
- Publish Date: February 2015
- Dimensions: 8.5 x 5.5 x 0.56 inches
- Shipping Weight: 0.88 pounds
- Page Count: 195
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