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"item_title" : "Intellectual Property Rights Management",
"item_author" : [" L. Alkaersig", "K. Beukal", "T. Reichstein "],
"item_description" : "This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.",
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Intellectual Property Rights Management : Rookies, Dealers and Strategists
Other Available Formats
Overview
This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.
This item is Non-Returnable
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Details
- ISBN-13: 9781349500536
- ISBN-10: 1349500534
- Publisher: Palgrave MacMillan
- Publish Date: January 2015
- Dimensions: 8.5 x 5.5 x 0.46 inches
- Shipping Weight: 0.56 pounds
- Page Count: 195
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