{
"item_title" : "Introduction to Innovation and Technology Transfer",
"item_author" : [" Ian Cooke "],
"item_description" : "This book describes and evaluates the whole innovation process as it would affect a company implementing a new product or service. It covers the initial identification of needs and opportunities, the location and assessment of available technologies, and key business and management issues.",
"item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/89/006/832/0890068321_b.jpg",
"price_data" : {
"retail_price" : "93.00", "online_price" : "93.00", "our_price" : "93.00", "club_price" : "93.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
Overview
This book describes and evaluates the whole innovation process as it would affect a company implementing a new product or service. It covers the initial identification of needs and opportunities, the location and assessment of available technologies, and key business and management issues.
This item is Non-Returnable
Customers Also Bought
Details
- ISBN-13: 9780890068328
- ISBN-10: 0890068321
- Publisher: Artech House Publishers
- Publish Date: December 1995
- Dimensions: 9.42 x 6.37 x 0.74 inches
- Shipping Weight: 1.13 pounds
- Page Count: 256
Related Categories
