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"item_title" : "Successful Marketing Strategy for High-Tech Firms",
"item_author" : [" Eric Viardot "],
"item_description" : "This book helps the reader to understand and apply essential marketing principles for success in designing high-tech product marketing strategies. It helps both novice and veteran marketing professionals focus on the critical factors that can determine success or failure for high-tech products.",
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Overview
This book helps the reader to understand and apply essential marketing principles for success in designing high-tech product marketing strategies. It helps both novice and veteran marketing professionals focus on the critical factors that can determine success or failure for high-tech products.
This item is Non-Returnable
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Details
- ISBN-13: 9780890068540
- ISBN-10: 0890068542
- Publisher: Artech House Publishers
- Publish Date: July 1998
- Dimensions: 9.34 x 6.26 x 0.82 inches
- Shipping Weight: 1.13 pounds
- Page Count: 288
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