Overview
An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form
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Details
- ISBN-13: 9781138172517
- ISBN-10: 1138172510
- Publisher: Routledge
- Publish Date: August 2016
- Dimensions: 10 x 8 x 1 inches
- Shipping Weight: 2.49 pounds
- Page Count: 448
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