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Key Concepts in Marketing|Jim Blythe

Key Concepts in Marketing

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Overview

Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.

Each entry comprises of:

-Definition

-Summary

-Broader discussion

-Examples and illustrations

-Key literature and further reading

Introductory chapters serve to situate and introduce the topics.

This item is Non-Returnable

Details

  • ISBN-13: 9781847874986
  • ISBN-10: 1847874983
  • Publisher: Sage Publications Ltd
  • Publish Date: March 2009
  • Dimensions: 8.4 x 6.1 x 0.8 inches
  • Shipping Weight: 0.92 pounds
  • Page Count: 232

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