{
"item_title" : "Key Concepts in Marketing",
"item_author" : [" Jim Blythe "],
"item_description" : "Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.Each entry comprises of:-Definition-Summary-Broader discussion-Examples and illustrations-Key literature and further readingIntroductory chapters serve to situate and introduce the topics.",
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Overview
Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.
Each entry comprises of:
-Definition
-Summary
-Broader discussion
-Examples and illustrations
-Key literature and further reading
Introductory chapters serve to situate and introduce the topics.
This item is Non-Returnable
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Details
- ISBN-13: 9781847874993
- ISBN-10: 1847874991
- Publisher: Sage Publications Ltd
- Publish Date: March 2009
- Dimensions: 8.2 x 5.7 x 0.6 inches
- Shipping Weight: 0.65 pounds
- Page Count: 232
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