{ "item_title" : "The Key to Talent", "item_author" : [" Matthew Jeffery "], "item_description" : "Build a talent strategy that fuels growth, performance and long-term organizational value.The Key to Talent is a practical guide for senior HR leaders and business executives responsible for attracting, hiring and retaining the people who fuel long-term organizational performance. Written by Matthew Jeffery, this book shows why talent must be treated as a core driver of business growth rather than a cost centre and also explains how people strategy must evolve as AI, data and technology reshape the talent lifecycle. Blending strategic insight with real-world application, the book explores how to build credible, data-driven talent strategies that reflect changing employee expectations, strengthen employer brand and deliver measurable ROI. Drawing on real-world examples from organizations including EY, SAP, Autodesk and Electronic Arts (EA), it demonstrates how to apply principles from consumer marketing to talent attraction, while maintaining a human-centred, inclusive approach. You'll learn how to:- Position talent strategy as a driver of growth and competitive advantage- Build a data-driven EVP and employer brand that attracts scarce skills- Design bias-free, human-centred hiring and assessment processes- Enable skills-based hiring, internal mobility and long-term retention With clear metrics, practical frameworks and guidance on leading through change, The Key to Talent helps senior leaders create resilient, inclusive and future-ready talent systems that deliver sustained performance in an AI-enabled business environment. Themes include: talent strategy, employer branding, employee value proposition, skills-based hiring, inclusive talent, AI and the talent lifecycle, workforce analytics, business-led HR", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/39/862/965/1398629650_b.jpg", "price_data" : { "retail_price" : "69.00", "online_price" : "69.00", "our_price" : "69.00", "club_price" : "69.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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