{ "item_title" : "The Keys of Modern Advertising", "item_author" : [" Rachel Sung "], "item_description" : "You step into a world where the rules of advertising are rewritten daily. The flood of AI tools challenges the old ways, while sustainability demands and global digital expansion redefine success. As a creative professional, you face the pressure of evolving technologies, shifting consumer behaviors, and increasing stakeholder expectations-all while striving to maintain your unique vision.This guide understands those realities and equips you with practical tools, real-world case studies, and frameworks refined through years of experience. It empowers you to navigate complexity, build resilient brand systems, and harness innovation without losing sight of ethics and impact.Gain actionable steps to integrate AI responsibly and sustainably into your workflowLearn to craft adaptable brand architectures that thrive across markets and mediaDevelop inclusive, accessible campaigns that resonate with diverse audiencesMaster ethical segmentation and privacy-conscious personalization strategiesBuild creative operations that scale smoothly without sacrificing qualityHarness cutting-edge measurement and attribution methods for real business impactCall to action: Step beyond traditional advertising and claim your role as a visionary leader shaping the future of creative influence.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/827/711/9798277111208_b.jpg", "price_data" : { "retail_price" : "20.00", "online_price" : "20.00", "our_price" : "20.00", "club_price" : "20.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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