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Know Your Customer : New Approaches to Understanding Customer Value and Satisfaction
Overview
Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.
This item is Non-Returnable
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Details
- ISBN-13: 9781557865533
- ISBN-10: 1557865531
- Publisher: John Wiley & Sons
- Publish Date: May 1996
- Dimensions: 8.36 x 5.44 x 0.73 inches
- Shipping Weight: 0.96 pounds
- Page Count: 358
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