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Know Your Customer|Robert Woodruff

Know Your Customer : New Approaches to Understanding Customer Value and Satisfaction

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Overview

Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.

This item is Non-Returnable

Details

  • ISBN-13: 9781557865533
  • ISBN-10: 1557865531
  • Publisher: John Wiley & Sons
  • Publish Date: May 1996
  • Dimensions: 8.36 x 5.44 x 0.73 inches
  • Shipping Weight: 0.96 pounds
  • Page Count: 358

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