{ "item_title" : "The Lean Cmo", "item_author" : [" Dwight Holcomb "], "item_description" : "The goal of every marketer is more sales. But achieving this on a consistent basis is tougher than ever in such a noisy marketplace. With a deep focus on engaging ideal prospects and inviting them closer to conversions, author Dwight Holcomb demystifies the black box of modern marketing.In The Lean CMO: How a Small Marketing Budget Can Produce Big Results, Holcomb shows exactly how to get more with less. Through his storied career and first-hand experience, you will learn how to maximize the value of your teams, tactics, and especially, yourself. And the best part is, you won't find a book filled with a high-dollar approach. Instead, you'll find a marketing system that's lean, smart, and brilliantly effective to the core. Welcome to the guide that will transform you into a Lean CMO.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/94/525/592/1945255927_b.jpg", "price_data" : { "retail_price" : "17.95", "online_price" : "17.95", "our_price" : "17.95", "club_price" : "17.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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