{ "item_title" : "Managing Service Firms", "item_author" : [" Per Skålén "], "item_description" : "Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/41/547/326/0415473268_b.jpg", "price_data" : { "retail_price" : "67.99", "online_price" : "67.99", "our_price" : "67.99", "club_price" : "67.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details