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Market-Led Strategic Change|Nigel F. Piercy

Market-Led Strategic Change : Transforming the process of going to market

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Overview

This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.

This item is Non-Returnable

Details

  • ISBN-13: 9780415834278
  • ISBN-10: 0415834279
  • Publisher: Routledge
  • Publish Date: November 2016
  • Dimensions: 9.6 x 7.4 x 1.4 inches
  • Shipping Weight: 2.4 pounds
  • Page Count: 584

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