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"item_title" : "Market-Led Strategic Change",
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Market-Led Strategic Change : Transforming the process of going to market
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Overview
This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.
This item is Non-Returnable
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Details
- ISBN-13: 9780415834261
- ISBN-10: 0415834260
- Publisher: Routledge
- Publish Date: November 2016
- Dimensions: 10 x 8 x 1.31 inches
- Shipping Weight: 3.16 pounds
- Page Count: 604
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