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Market Research and Consumer Insight : Developing Professionally Researched Marketing Strategies and Campaigns
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Overview
Market Research and Consumer Insight explores how market research, consumer insight and data analytics inform and underpin marketing and communications planning.
This item is Non-Returnable
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Details
- ISBN-13: 9781041042938
- ISBN-10: 1041042930
- Publisher: Routledge
- Publish Date: November 2026
- Dimensions: 9.61 x 6.69 x 0.38 inches
- Shipping Weight: 0.64 pounds
- Page Count: 158
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