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Consumer Behaviour and Analytics|Andrew Smith

Consumer Behaviour and Analytics

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Overview

The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.

This item is Non-Returnable

Details

  • ISBN-13: 9781032388373
  • ISBN-10: 1032388374
  • Publisher: Routledge
  • Publish Date: November 2023
  • Dimensions: 9.21 x 6.14 x 0.56 inches
  • Shipping Weight: 1.1 pounds
  • Page Count: 214

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