{
"item_title" : "Consumer Behaviour and Analytics",
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"item_description" : "The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.",
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Overview
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
This item is Non-Returnable
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Details
- ISBN-13: 9781032388373
- ISBN-10: 1032388374
- Publisher: Routledge
- Publish Date: November 2023
- Dimensions: 9.21 x 6.14 x 0.56 inches
- Shipping Weight: 1.1 pounds
- Page Count: 214
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