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Strategic Brand Management and Development : Creating and Marketing Successful Brands
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Overview
This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory.
This item is Non-Returnable
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Details
- ISBN-13: 9780367338756
- ISBN-10: 0367338750
- Publisher: Routledge
- Publish Date: December 2020
- Dimensions: 9.6 x 6.9 x 0.8 inches
- Shipping Weight: 1.63 pounds
- Page Count: 344
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