menu
{ "item_title" : "Strategic Brand Management and Development", "item_author" : [" Sotiris T. Lalaounis "], "item_description" : "This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/36/733/875/0367338750_b.jpg", "price_data" : { "retail_price" : "72.99", "online_price" : "72.99", "our_price" : "72.99", "club_price" : "72.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Strategic Brand Management and Development|Sotiris T. Lalaounis

Strategic Brand Management and Development : Creating and Marketing Successful Brands

local_shippingShip to Me
In Stock.
FREE Shipping for Club Members help

Overview

This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory.

This item is Non-Returnable

Details

  • ISBN-13: 9780367338756
  • ISBN-10: 0367338750
  • Publisher: Routledge
  • Publish Date: December 2020
  • Dimensions: 9.6 x 6.9 x 0.8 inches
  • Shipping Weight: 1.63 pounds
  • Page Count: 344

Related Categories

You May Also Like...

    1

BAM Customer Reviews