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Cult of Analytics|Steve Jackson

Cult of Analytics : Data analytics for marketing

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Overview

This new edition of Cult of Analytics has been thoroughly updated, now including the latest developments in Google analytics and how get the best from it as a tool, as well as Facebook analytics and Twitter insights. It's also been expanded to include exercises, new cases, references and bibliography for students and tutors using the book as a text.

This item is Non-Returnable

Details

  • ISBN-13: 9781138837980
  • ISBN-10: 1138837989
  • Publisher: Routledge
  • Publish Date: December 2015
  • Dimensions: 9.21 x 6.14 x 0.56 inches
  • Shipping Weight: 1.07 pounds
  • Page Count: 202

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