{ "item_title" : "Consumer Behaviour and Analytics", "item_author" : [" Andrew Smith "], "item_description" : "The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/03/238/834/103238834X_b.jpg", "price_data" : { "retail_price" : "62.99", "online_price" : "62.99", "our_price" : "62.99", "club_price" : "62.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details