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Researching Marketing Decisions|Ritu Mehta

Researching Marketing Decisions : The Indian Context

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Overview

This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face.

This item is Non-Returnable

Details

  • ISBN-13: 9781138061927
  • ISBN-10: 1138061921
  • Publisher: Routledge India
  • Publish Date: April 2019
  • Dimensions: 8.5 x 5.5 x 0.56 inches
  • Shipping Weight: 0.93 pounds
  • Page Count: 216

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