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"item_title" : "Marketing Discourse",
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Marketing Discourse : A Critical Perspective
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Overview
The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.
This item is Non-Returnable
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Details
- ISBN-13: 9780415416696
- ISBN-10: 0415416698
- Publisher: Routledge
- Publish Date: February 2008
- Dimensions: 9.21 x 6.41 x 0.67 inches
- Shipping Weight: 0.97 pounds
- Page Count: 204
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