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Marketing and Gamification|Sahil Gupta

Marketing and Gamification : Applications, Challenges, and Ethics

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Overview

In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.

This item is Non-Returnable

Details

  • ISBN-13: 9781032694177
  • ISBN-10: 1032694173
  • Publisher: Routledge
  • Publish Date: October 2024
  • Dimensions: 9.21 x 6.14 x 0.69 inches
  • Shipping Weight: 1.25 pounds
  • Page Count: 248

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