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Marketing and Gamification : Applications, Challenges, and Ethics
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Overview
In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.
This item is Non-Returnable
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Details
- ISBN-13: 9781032694177
- ISBN-10: 1032694173
- Publisher: Routledge
- Publish Date: October 2024
- Dimensions: 9.21 x 6.14 x 0.69 inches
- Shipping Weight: 1.25 pounds
- Page Count: 248
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