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Marketing Management|Luca M. Visconti

Marketing Management : A Cultural Perspective

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Overview

Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. It is a timely resource for marketing students, lecturers and managers.

This item is Non-Returnable

Details

  • ISBN-13: 9781138561403
  • ISBN-10: 1138561401
  • Publisher: Routledge
  • Publish Date: May 2020
  • Dimensions: 9.7 x 6.8 x 1.4 inches
  • Shipping Weight: 2.45 pounds
  • Page Count: 564

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