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Marketing Management : A Cultural Perspective
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Overview
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. It is a timely resource for marketing students, lecturers and managers.
This item is Non-Returnable
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Details
- ISBN-13: 9781138561403
- ISBN-10: 1138561401
- Publisher: Routledge
- Publish Date: May 2020
- Dimensions: 9.7 x 6.8 x 1.4 inches
- Shipping Weight: 2.45 pounds
- Page Count: 564
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