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Visual Marketing|Barbara E. Kahn

Visual Marketing : A Practical Guide to the Science of Branding & Retailing

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Overview

Visual Marketing analyses the digital transformation taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts.

This item is Non-Returnable

Details

  • ISBN-13: 9781032731346
  • ISBN-10: 1032731346
  • Publisher: Routledge
  • Publish Date: March 2025
  • Dimensions: 9.21 x 6.14 x 0.44 inches
  • Shipping Weight: 0.95 pounds
  • Page Count: 170

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