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Marketing Management and Strategy|George Tesar

Marketing Management and Strategy : An African Casebook

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Overview

This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both undergraduate and graduate students in marketing, international strategy and international business.

This item is Non-Returnable

Details

  • ISBN-13: 9780415783330
  • ISBN-10: 041578333X
  • Publisher: Routledge
  • Publish Date: February 2013
  • Dimensions: 9.21 x 6.14 x 0.69 inches
  • Shipping Weight: 1.25 pounds
  • Page Count: 280

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