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Marketing in a Nutshell|Mike Meldrum

Marketing in a Nutshell : Key Concepts for Non-Specialists

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Overview

Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors' marketing know-how and expert insights accessible to all.

This item is Non-Returnable

Details

  • ISBN-13: 9780750681339
  • ISBN-10: 0750681330
  • Publisher: Butterworth-Heinemann
  • Publish Date: March 2007
  • Dimensions: 8.73 x 6.26 x 0.71 inches
  • Shipping Weight: 1.02 pounds
  • Page Count: 294

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