{
"item_title" : "Marketing in a Nutshell",
"item_author" : [" Mike Meldrum", "Malcolm McDonald "],
"item_description" : "Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors' marketing know-how and expert insights accessible to all.",
"item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/75/068/133/0750681330_b.jpg",
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Overview
Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors' marketing know-how and expert insights accessible to all.
This item is Non-Returnable
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Details
- ISBN-13: 9780750681339
- ISBN-10: 0750681330
- Publisher: Butterworth-Heinemann
- Publish Date: March 2007
- Dimensions: 8.73 x 6.26 x 0.71 inches
- Shipping Weight: 1.02 pounds
- Page Count: 294
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