{ "item_title" : "Marketing in Perspective (RLE Marketing)", "item_author" : [" Simon Majaro "], "item_description" : "This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients - productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods - both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies. ", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/13/898/047/1138980471_b.jpg", "price_data" : { "retail_price" : "65.99", "online_price" : "65.99", "our_price" : "65.99", "club_price" : "65.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details