{
"item_title" : "Marketing in Perspective (RLE Marketing)",
"item_author" : [" Simon Majaro "],
"item_description" : "This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients - productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods - both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies. ",
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Overview
This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients - productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods - both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.
This item is Non-Returnable
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Details
- ISBN-13: 9781138787636
- ISBN-10: 1138787639
- Publisher: Routledge
- Publish Date: September 2014
- Dimensions: 9.1 x 6.2 x 1.1 inches
- Shipping Weight: 1.5 pounds
- Page Count: 252
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