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Marketing in Perspective (RLE Marketing)|Simon Majaro

Marketing in Perspective (RLE Marketing)

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Overview

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients - productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods - both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.

This item is Non-Returnable

Details

  • ISBN-13: 9781138787636
  • ISBN-10: 1138787639
  • Publisher: Routledge
  • Publish Date: September 2014
  • Dimensions: 9.1 x 6.2 x 1.1 inches
  • Shipping Weight: 1.5 pounds
  • Page Count: 252

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