{ "item_title" : "Marketing and Smart Technologies", "item_author" : [" Álvaro Rocha", "José Luís Reis", "Marc K. Peter "], "item_description" : "This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. ", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/81/334/182/9813341823_b.jpg", "price_data" : { "retail_price" : "379.99", "online_price" : "379.99", "our_price" : "379.99", "club_price" : "379.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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