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Marketing without Advertising : Brand Preference and Consumer Choice in Cuba
by Emilio Morales and Joseph Scarpaci
Other Available Formats
Overview
How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.
This item is Non-Returnable
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Details
- ISBN-13: 9780415896986
- ISBN-10: 0415896983
- Publisher: Routledge
- Publish Date: December 2011
- Dimensions: 9.1 x 6.3 x 0.7 inches
- Shipping Weight: 0.97 pounds
- Page Count: 252
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