{ "item_title" : "Mastering Pay-Per-Click (PPC) Advertising", "item_author" : [" Fred F "], "item_description" : "Pay-Per-Click (PPC) advertising is an online marketing strategy where advertisers pay a fee eachtime one of their ads is clicked. It's a model that allows you to bid for ad placement on platformslike search engines, websites, and social media, paying only when a potential customer interactswith your ad by clicking on it. Essentially, you're buying visits to your website, rather than trying toearn them organically through search engine optimization (SEO).PPC campaigns can take many forms, including search ads, display ads, video ads, and social mediaads, depending on the platform you choose. The most commonly used PPC platform is Google Ads, where advertisers bid on keywords to have their ads shown on Google's search engine results page(SERP) and across Google's vast display network. But PPC ads can also be placed on otherplatforms such as Bing Ads, Facebook Ads, Instagram, LinkedIn, and even Amazon, each withunique targeting and ad features.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/830/608/9798306083780_b.jpg", "price_data" : { "retail_price" : "9.99", "online_price" : "9.99", "our_price" : "9.99", "club_price" : "9.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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