{ "item_title" : "Mastering Search Advertising", "item_author" : [" Richard Stokes "], "item_description" : "Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry. Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to:Increase search traffic while simultaneously lowering costs Conduct keyword research Determine the best starting bid prices for new keywords Manage bids without expensive bid management software Launch a new campaign Understand the Google quality score algorithm Stop throwing your marketing dollars away and learn how to dominate Google AdWords todayA well researched, truthful, and up-to-date guide for pay-per-click marketers. Mike Mindel, CTO, Wordtracker.com", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/59/549/307/0595493076_b.jpg", "price_data" : { "retail_price" : "23.95", "online_price" : "23.95", "our_price" : "23.95", "club_price" : "23.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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