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{ "item_title" : "Modern Competitive Strategy", "item_author" : [" Gordon Walker", "Tammy Madsen "], "item_description" : "Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels--undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/25/918/120/1259181200_b.jpg", "price_data" : { "retail_price" : "230.25", "online_price" : "230.25", "our_price" : "230.25", "club_price" : "230.25", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Modern Competitive Strategy|Gordon Walker

Modern Competitive Strategy

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Overview

Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels--undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.

This item is Non-Returnable

Details

  • ISBN-13: 9781259181207
  • ISBN-10: 1259181200
  • Publisher: McGraw-Hill Companies
  • Publish Date: January 2015
  • Dimensions: 11 x 8.5 x 1.25 inches
  • Shipping Weight: 1.4 pounds
  • Page Count: 416

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