{ "item_title" : "Music Business Essentials", "item_author" : [" Mark Cabaniss", "Mike Curb "], "item_description" : "Today's music business is more challenging than ever, but music's availability and the consumption of this powerful force offer unprecedented opportunities for those with the desire to succeed. Music Business Essentials: A Guide for Aspiring Professionals takes musicians and beginning business students on a journey full of vital nuts and bolts knowledge as well as practical wisdom from a veteran industry professional.Although the dynamic music industry is always changing, Mark Cabaniss's concise and encouraging, yet realistic approach reveals unchanging principles to guide readers towards successful and fulfilling careers in music. From band dynamics and touring to songwriting and publishing and from branding and promotion to record labels and revenue streams, Cabaniss covers the entire music machine from the talent to the tax returns. Music Business Essentials is an easy-to-read introduction that will prove an invaluable handbook for reference time and again. It is ideal for college students, high school students, and anyone interested in a career in music.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/44/227/454/1442274549_b.jpg", "price_data" : { "retail_price" : "46.95", "online_price" : "46.95", "our_price" : "46.95", "club_price" : "46.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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