{ "item_title" : "Music Business Essentials", "item_author" : [" Mark Cabaniss", "Mark Cabaniss", "Mike Curb "], "item_description" : "Today's music business is more challenging than ever, but music's availability and the consumption of this powerful force offer unprecedented opportunities for those with the desire to succeed. Music Business Essentials: A Guide for Aspiring Professionals takes musicians and beginning business students on a journey full of vital nuts-and-bolts knowledge as well as practical wisdom from a veteran industry professional. From band dynamics and touring to songwriting and publishing, and from branding and promotion to record labels and revenue streams, Cabaniss covers the entire music machine from the talent to the tax returns.Music Business Essentials is an easy-to-read introduction and an invaluable reference. It is ideal for college students, high school students, and anyone interested in a career in music.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/66/502/536/1665025360_b.jpg", "price_data" : { "retail_price" : "35.95", "online_price" : "35.95", "our_price" : "35.95", "club_price" : "35.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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