{ "item_title" : "Negotiation Essentials", "item_author" : [" Sorin Dumitrascu "], "item_description" : "Negotiation is a vital skill in any aspect of life, whether it's in business or personal relationships. Sorin Dumitrascu's book, Negotiation Essentials: A Practical Guide, is an excellent resource for anyone who wants to improve their negotiation skills. The book begins by emphasizing the importance of negotiation, and how it's a collaborative process that seeks to reach a mutually beneficial outcome. It further explores how negotiating is a constant aspect of business, and how one needs to be equipped with the right skills to succeed in the workplace. One of the main takeaways from the book is the importance of preparation. The author highlights the need to prepare for negotiation to figure out what you want and what the other person wants. By doing so, one can identify areas of compromise and alternatives that can lead to a win-win solution. The book goes beyond the basics of negotiation and delves into the different types of negotiations, such as distributive and integrative. It also explores the different styles of negotiation and guides readers on how to determine which style is the most appropriate in a given situation. Another important aspect covered in this book is the BATNA, which stands for the best alternative to a negotiated agreement. This is a crucial factor to consider in case the negotiation reaches an impasse. The book guides readers on how to identify their BATNA and how to determine their walk-away point and the zone of possible agreement. Overall, Negotiation Essentials: A Practical Guide by Sorin Dumitrascu is an invaluable resource for anyone looking to improve their negotiation skills. By focusing on the fundamentals of negotiation, exploring different negotiation types and styles, and emphasizing the importance of preparation, this book provides a comprehensive guide for achieving success in negotiations.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/52/138/567/152138567X_b.jpg", "price_data" : { "retail_price" : "14.99", "online_price" : "14.99", "our_price" : "14.99", "club_price" : "14.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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