{ "item_title" : "Overcoming Sales Objections", "item_author" : [" Wayne Shillum "], "item_description" : "Objections can happen anytime and anywhere. They will happen on your first visit as soon as you start talking. They will happen during the entire sales process and most often at the end when you ask for the sale.Objections are good things and should be welcomed as a means to obtain the order.Objections are often an indication that your prospect needs more information or does not understand something.We outline the five steps to answer all objections. We show you how to overcome a condition as most are not conditions but are questions that need to be answered.If you handle objections incorrectly they become road-blocks and will derail your efforts to get the sale.There are many types of objections and we show you how to identify them and solve them.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/98/797/812/1987978129_b.jpg", "price_data" : { "retail_price" : "8.00", "online_price" : "8.00", "our_price" : "8.00", "club_price" : "8.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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